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What is Search Engine Optimisation (SEO)?

SEO, short as search engine optimization, is the process of improving a business’s ranking and visibility in search engines like Google, Bing etc. SEO can help your business to achieve new customers to grow sales, boost brand image, get more traffic, improve rankings, increase conversions and create more leads. It can also be very useful when it comes to building long term relationships with customers. Let us know what does Search Engine Optimization mean? This article will tell you everything about Search Engine Optimization. If you want to learn to rank well in SERPs then check this post. How Does Google AdSense Work?Google ads uses three main types of keywords. They include Keyword 1, Keyword 2 and N-word Keyword3.

Google uses these phrases as part of its algorithm. So Google first shows you Ads based on those key phrases that match the intent of the user searching. These words that it puts together to show you Ads are called Search Intent. But the question is how do they work? Google tries to see if the person who typed in an ad was trying to find something that matches their search result. In case they found the ads relevant, so Google gets some credits for showing them but the credit is removed once they reach 500 searches. And if the searcher clicks on any other ad, then the credit for the ad also disappears and Google gets nothing. So when someone from a competitor reaches 500 keywords, they don’t have access anymore to these credits.

Now the actual job of optimizing your content is done! That’s why every website owner should optimize their websites for organic search results. Also SEO helps you to reach out to more users who would never have purchased your product or services but would have bought from you otherwise. For example, if I search “free apps on Android” on Google and try to buy something using my Gmail account, then the information which I enter during the buying process appears only once in my Gmail inbox and there is no way I can get it again. This is because even though people were looking for free mobile apps, all of a sudden the number of such mobile app purchases exploded. The same thing happens with YouTube videos too.

There is a huge audience out there, who just need good quality video content that makes them feel confident while shopping. However they found millions of videos that look cheap and irrelevant to them. People spend money only after seeing or reading such videos. Even if we think that there is no one else out there watching our videos, still they do and Google rewards us for doing that. But how much is your business worth and how significant is your potential to earn through SEO? In fact, Google doesn’t pay for showing your ads because they put some commission on each unique action performed by you. To understand the value of SEO, let me give you a simple example. Suppose I use LinkedIn for networking purposes.

First I post a message on LinkedIn and say Hi to everyone and send them messages. Some of these friends might be close to my current company and some of them might know me personally, so others don’t care about the company or my personal life. But the important point here is if someone likes and shares the post on LinkedIn, then I don’t have to pay anything to receive that referral. A similar principle applies to Facebook too. Before you start posting, make sure you have created enough exposure for yourself by sharing interesting posts on Facebook, writing great comments and liking the posts of your friends and family members.

Once you post anything on social media platforms such as Facebook and Instagram, then other people start to share and comment on the post. Every time anyone like and comment on your post, then you build reputation among your contacts. Those contacts become important to your network and eventually your business starts growing. After some months, another friend of yours clicks on that new post and shares it on his timeline. Similarly, all of these referrals will open up your path to new connections and friends because most of your acquaintances or clients use social media platforms.

It means that many of those people who are interested in hiring you, would have started talking to you first through those links and recommendations. You can make money as a result of these referrals. Just remember that referrals are not guaranteed. Remember, you won’t get many of them at first, but keep working hard to build the trust of your audience. Who Can Use Web Hosting Services?Today, the internet has spread everywhere and people have access to it at almost any time. While running a website online, people don’t get the experience of browsing a web page without clicking a button.

They get to know about it through advertisements. When they click on the advertisement then they get redirected to that site. As a visitor, that’s where you want your visitors to stay and you don’t want them to exit your site midway. One possible solution is to add a little code on your sites to prevent this kind of landing page. That’s what static websites do — all the pages on a website are static. That is why it is best to use CDN (Content Delivery Network) and serverless hosting solutions for your websites so that whenever someone visits them, the browser wouldn’t redirect to another site or application.

We have discussed what AdSense Is, now let’s talk about how AdSense works. Ad Sense is Google’s advertising software and is responsible for helping publishers, or websites to advertise effectively for online and offline advertising campaigns. AdSense is an interface between Google Chrome and Advertiser, which allows advertisers to run cross-device campaigns in native advertising formats with their audiences across display and video devices. With AdSense you can integrate Ads Manager into WordPress websites so that you can manage complex campaigns in real-time from anywhere.

AdSense runs on Windows, Mac and Linux systems. Nowadays, Google has released several updates for both desktop and mobile device versions of AdSense. Currently, there are two editions to AdSense: Basic & Plus. Both enable complete functionality without extra fees. Basic offers basic functionalities, while Plus offer additional features to attract users and boost revenue. Here is a detailed guide for setting up AdSense for Android. Do you know how to set up AdSense? Well, Google makes things easy for everyone. All that’s required is creating an account in AdSense, registering your domain name, setup email addresses for your accounts. You can register your domains using GoDaddy Domains if needed. At last, add contact details to your account and follow the given steps for successful registration. Next, you need to upload the files i.e..apk,.zip,.html,.jpeg etc to your server. Finally, ensure there is a fast Internet connection and avoid downloading heavy data from the servers.

Once everything is ready. Open up the newly installed AdSense platform and login to your Google account. From your admin dashboard, go to Analytics or Campaigns > AdSense, select ‘Target’ tab. Then choose Target Groups. Click on Clicks > Interest and tap ‘Apply group settings’. Fill the necessary details for the list and click ‘Apply Group Settings’. Finally, fill up all the necessary fields and hit apply. Check if you didn’t miss anything. Done.. Congratulation! Finally, AdSense is set up for you and soon you can start attracting your targeted audience. Now let’s take a deep dive into how AdSense works and figure out the importance of SEO. Why Should Your Website Need An SEO Expert?Now that you know how Google AdSense works, let’s talk about SEO.

AdSense is a great tool to enhance your website’s performance which improves your ranking in search engines. Yes! AdSense is a really powerful tool that can provide quick conversions and conversions if combined with smart strategies. In addition, it can also deliver the desired growth in your business. Moreover, it can also help in providing better customer experiences and getting greater returns from your marketing campaigns. So do you know what are the benefits of implementing SEO? Well, SEO provides amazing ROI of 36 percent if implemented correctly.

The average cost of $1.5 million (annually) due to poor SEO is high if left unaddressed. Therefore, it is essential to address SEO issues before it goes haywire. Otherwise, your chances of losing more customers and generating less profit will reduce. Nowadays, SEO is vital now more than ever before. According to research, 92% of organizations use SEO as part of overall digital marketing. Moreover, 95% of companies believe that SEO will help enhance their success. It provides better results over traditional methods such as paid ads or Social Media Management.

So is it safe to invest in developing a website? No. There are plenty of cases when businesses and brands fail to convert visitors into paying customers. Furthermore, it causes loss of revenue or lost credibility. Because of that, there is a need for implementing effective SEO strategies to retain more customers. It helps you in generating qualified traffic from various channels such as blog posts, email marketing campaigns, sponsored posts, social media posts, and eBooks etc.

In addition, SEO increases conversion rate by 25 percent. Which brings them directly to the website and saves precious time and effort. Using SEO tools, you can make your website attractive by boosting keyword rankings and focusing on different kinds of keywords related to your products and services. You can target people who are already searching for a particular topic or service. By targeting these specific people, you get higher chances of converting them. Hence, it leads to increased traffic for your website.